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FBA Zest

Amazon Advertising

PPC Managed Against Your Margin, Not a Benchmark

Sponsored Products, Sponsored Brands, Display and DSP — restructured, bid and reported against contribution margin rather than an ACOS target someone pulled off a blog.

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Amazon PPC Management

Most accounts we take over distribute budget by campaign history rather than by what converts this month. Search terms that have never produced a sale keep drawing spend, while the handful of keywords genuinely carrying the account sit capped at a fraction of their available impression share. Closing that gap is week one, and it is usually where the fastest money is.

What's Included

  • A full account restructure by match type, search intent and product line, so every dollar in the account has a job you can name out loud.

  • Weekly search term mining with negatives applied at the correct entity level — negative exact for text terms, negative product targeting for ASINs, scoped by campaign type so you never block your own converters.

  • Impression share analysis that surfaces keywords already converting profitably on a starved budget. In a typical takeover this finds more incremental revenue than any new campaign we could build.

  • Break-even ACOS calculated from your landed cost, referral fee, FBA fee and return rate, then approved by you before a single bid moves.

  • Branded and non-branded spend separated in every report, because a low blended ACOS propped up by your own brand name is defense spending filed under growth.

  • Monthly reporting reconciled to your Sellerboard month-end totals, so the ad numbers tie to the P&L you actually run the business on.

How It Runs

How the Engagement Runs

Four stages, each with an owner and an output you can hold us to.

  • 01

    Audit

    Week one

    Sixty to ninety days of search term, impression share and business report data, graded in writing. The audit is yours to keep whatever you decide next.

  • 02

    Restructure

    Weeks two to four

    Negatives go in, campaigns get rebuilt, budget moves toward proven converters, and break-even targets are set per product line.

  • 03

    Scale

    Month two onward

    Non-branded discovery, competitor conquest and Sponsored Brands Video, with Display and DSP layered in as the funnel earns them.

  • 04

    Report

    Ongoing

    Written weekly updates, a reconciled monthly report, and a quarterly session where targets get revisited against your margin.

Built For

Who This Is Built For

  • DTC and omni-channel brands spending six figures a month on Meta that need Amazon to stop cannibalizing and start compounding.

  • Established FBA sellers with a mature catalog, a flat top line and an account nobody has restructured since launch.

Proof

>$5,000

Daily sales milestone

A multi-SKU pantry brand crossed $5,000 in daily sales after budgets were rebuilt around per-SKU economics instead of one blended account target.

Read the specialty food case study

FAQ

Questions We Get Asked First

  • Whatever clears your contribution margin, which means we cannot answer honestly until we have your landed cost, fees and return rate. Forty-five percent is excellent on a subscription product with an eight-month payback and ruinous on a one-time purchase at thirty points of margin. We build the break-even model first and set targets against it.

  • Usually a hybrid. Campaigns with real conversion history and clean structure are an asset worth keeping. Anything duplicated across match types or running on stale bids gets rebuilt, and the audit decides which is which.

  • Waste reduction shows inside two to three weeks because negatives take effect immediately. Structural gains — impression share on your converters, a healthier non-branded mix — read clearly in the P&L at sixty to ninety days.

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Other Services We Provide

Start with the audit, not the contract

Send us sixty days of your Sponsored Products search term impression share report. We will grade the account, quantify wasted spend in dollars per year, and hand back a ready-to-upload negative keyword file. No retainer required to receive it.

Get my free wasted ad spend audit