Search & Conversion
Listings Built to Be Found, Then Built to Sell
Keyword architecture, 75-character title rewrites, A+ Content and backend indexation — engineered for how Amazon actually ranks today, including the AI layer sitting on top of it.
Amazon SEO & Listing Optimization
Amazon's 75-character title limit took effect in July 2026, and a large share of the catalog on the platform still carries titles written for a 200-character world. Truncation is the visible symptom. Underneath it, ranking now runs through three overlapping systems: the classic A10 relevance and velocity model, the COSMO layer inferring shopper intent, and the AI assistants that summarize a category before a results page ever loads.
What's Included
Keyword research from Helium 10 Cerebro, DataDive and Search Query Performance, mapped so every high-value term has a home in the title, bullets, backend or A+ copy.
Title rewrites inside 75 characters that protect ranking on the terms driving revenue rather than the ones with the biggest search volume.
Bullets and Item Highlights rewritten to lead with whatever objection your reviews say is blocking the purchase.
Backend search terms, subject matter and attribute completion — the unglamorous fields that quietly decide whether you index at all.
Post-publish indexation auditing, verifying that the terms you paid to rank for are genuinely indexed rather than assumed to be.
Variation family review plus bulk flat-file execution for large catalogs, including secondary locale copy written to be compliant in the target language rather than translated from compliant English.
How It Runs
How the Engagement Runs
Four stages, each with an owner and an output you can hold us to.
- 01
Research
Cerebro and DataDive pulls, branded and non-branded SQP analysis, competitor reverse-engineering, and a ranked keyword universe with revenue potential attached.
- 02
Architecture
Every term gets a placement and a documented reason, so the logic survives staff turnover on both sides.
- 03
Rewrite
Copy comes to you for approval. Nothing changes on a live listing without sign-off.
- 04
Verify
Changes publish in a controlled sequence, then we audit indexation and track rank movement across the following thirty days.
Built For
Who This Is Built For
Catalogs carrying pre-2026 titles that now truncate in search results.
Brands with strong products and weak conversion, where traffic arrives and leaves.
Sellers whose listings have never been rebuilt around a deliberate keyword architecture.
Proof
20% → 5%
Return rate
Rebuilding detail page content around fit and use cut an automotive brand's return rate from 20% to 5% while sales grew 41% year over year.
Read the automotive case studyFAQ
Questions We Get Asked First
It can, done carelessly. The risk is cutting a term that carries real ranking weight because it looked expendable at 75 characters. We identify the load-bearing terms from search term and SQP revenue data, then sequence changes so any movement is attributable rather than a mystery.
Indexation lands within days. Rank movement becomes readable across three to six weeks, and it accelerates when advertising is pushing velocity on the same terms — which is why we prefer to run SEO and PPC together.
We write it, you approve it. Brands with a strong internal voice often revise our draft, which is fine; the keyword architecture is the part that has to survive editing.
Explore More
Other Services We Provide
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Complete day-to-day management covering account operations, catalog, inventory, pricing, promotions, brand protection, and overall growth strategy.
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Business reporting, Brand Analytics, SQP, market & competitor analysis, customer insights, profitability, forecasting, and data-driven growth strategy.
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International Amazon expansion, new marketplace launches, localization, DTC integration, external traffic, and omnichannel growth.
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Find out what your titles are costing you
Send us your catalog export. We will show you which listings truncate, which high-revenue terms you are at risk of losing, and where indexation gaps are already suppressing traffic.